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Industry Glossary
Data Dictionary Services
Industry Glossaries:
 
Broadcasting
                 
 Affiliate
Category
 

 

Broadcasting
 Barter
Category
 

A compensation arrangement between a television station or a network and the owner of a syndicated program. The owner of the show splits the associated ad revenues with the network or the station on which the show is aired.

 

Broadcasting
 Day Parts
Category
 

Segments of a broadcast programming schedule including "early morning (6 a.m. to 9a.m.), daytime (9 a.m. o 4 p.m.), earklly fring (3 p.m. to 5 p.m.), early news (5 p.m. to 6:30 p.m.) , prime time (7 p.m. to 11 p.m.) and late night (11 p.m. to 6 a.m.).

 

Broadcasting
 Makegood
Category
 

Airtime given free of charge to compensate an advertiser for shortfalls on minium ratings guarantees for specific network programs. This situation may also arise from a station error , preemption, or programming change.

 

Broadcasting
 Must-Carry
Category
 

Mandatory carriage of a local TV signal by cable or DBS. The FCC requires each station to elect either "must-carry" or "retransmission consent" . Weaker stations will typically opt for "must carry"

 

Broadcasting
 National Spot
Category
 

Advertising market where national advertisiers buy ads in selected local markets through local media.

 

Broadcasting
 Retransmission
Category
 

A requirement for cable operators to obtain consent of a commercial TV station owner before broadcasting their local signals. Every three years cable operators must negociate terms of carriage with TV stations that elect retransmission consent (instead of "must-carry").

 

Broadcasting